PARFUN. / Our project
I have been working in the production of perfumed products for 30 years and there is one thing I can say with certainty: our sector has never dedicated particular imagination or innovation to room fragrances.
I think I can say that the idea of Parfun. derives precisely from this observation and from the need to create not only a precious fragrance to be perceived, but also something beautiful and surprising to see and touch.
Parfun. is designed to meet this need
It has taken us three years to be able to fully achieve what at first was simply my vision.
The master perfumer Paola Bottai is the author of the ten Parfun. fragrances. While Margherita Grasso is the illustrator who has given life to the characters that populate this world.
We have also worked hard to find a new method for screen printing, because I wanted not even the smallest detail of Margherita's illustrations to be lost.
Therefore, we have created an innovative system, currently in exclusive use at We Bulk, our production company, to obtain screen printing that fully respects the details and colors of the illustration, but which also gives a feeling of velvety three-dimensionality to the touch.
II am deeply in love with this project. I believe the meaning of life is to feel emotions and tell stories.
And I am convinced that with Parfun. we have managed to satisfy both.
Marco Borelli
Parfun. is designed to meet this need
It has taken us three years to be able to fully achieve what at first was simply my vision.
The master perfumer Paola Bottai is the author of the ten Parfun. fragrances. While Margherita Grasso is the illustrator who has given life to the characters that populate this world.
We have also worked hard to find a new method for screen printing, because I wanted not even the smallest detail of Margherita's illustrations to be lost.
Therefore, we have created an innovative system, currently in exclusive use at We Bulk, our production company, to obtain screen printing that fully respects the details and colors of the illustration, but which also gives a feeling of velvety three-dimensionality to the touch.
II am deeply in love with this project. I believe the meaning of life is to feel emotions and tell stories.
And I am convinced that with Parfun. we have managed to satisfy both.
Marco Borelli
The Creative idea
We are proud to present a POP product, which was born and developed entirely thanks to the synergy of the professionalism and skills of Italian companies..
Parfun. it is not just a quality home fragrance. It is a romantic and nonconformist world, but at the same time pragmatic.
It is romantic, because it believes in the beauty of emotions. It is nonconformist because it has a rebellious heart and an original mind. It is pragmatic because it loves to solve problems with practicality and certainty.
Each fragrance from Parfun. has its own character which will thrill you with a different story.
While you perceive its fascinating scent in the air, let yourself be lulled by the notes and sounds of distant countries, where its raw materials originate. Savor every single moment of its story and image.
How would you feel if you were there?
Close your eyes for a moment, relax and be inspired by your favorite fragrance.
The Creative idea
We are proud to present a POP product, which was born and developed entirely thanks to the synergy of the professionalism and skills of Italian companies.
Parfun. it is not just a quality home fragrance. It is a romantic and nonconformist world, but at the same time pragmatic.
It is romantic, because it believes in the beauty of emotions. It is nonconformist because it has a rebellious heart and an original mind. It is pragmatic because it loves to solve problems with practicality and certainty.
Each fragrance from Parfun. has its own character which will thrill you with a different story.
While you perceive its fascinating scent in the air, let yourself be lulled by the notes and sounds of distant countries, where its raw materials originate. Savor every single moment of its story and image.
How would you feel if you were there?
Close your eyes for a moment, relax and be inspired by your favorite fragrance.
KNOW HOW AND COMPANIES
The Parfun. Project is based on the solid foundations of two important companies, which guarantee its strategic capabilities and undisputed quality
Opify: a research, development and design centre.
We Bulk: the factory that has been mixing, bottling and packaging perfumes for third parties for 40 years.
It is within Opify that the creative and marketing idea of Parfun. was conceived, which is produced by We Bulk according to the highest quality standards in the industry, guaranteed by the company's decades of experience, and a deep knowledge of packaging resources and retail procedures.
PROFESSIONALISM
In both companies the central figure is that of Marco Borelli.
For 30 years he has collaborated with the major Italian suppliers of packaging, fragrances and services relating to the cosmetic sector, selecting only the most reliable for ethical values and cutting-edge production.
Paola Bottai
Fragrance Designer of great experience, sensitivity and passion, already known for her creations for brands of the highest international level.
Margherita GRASSO
A very original talented illustrator, whose imagination has generated Parfun.'s exciting illustrations.
PROFESSIONALISM
In both companies the central figure is that of Marco Borelli.
For 30 years he has collaborated with the major Italian suppliers of packaging, fragrances and services relating to the cosmetic sector, selecting only the most reliable for ethical values and cutting-edge production.
Paola Bottai
Fragrance Designer of great experience, sensitivity and passion, already known for her creations for brands of the highest international level.
Margherita Grasso
A very original talented illustrator, whose imagination has generated Parfun.'s exciting illustrations.
Characteristics
It was experience that dictated the best market requirements for the design of Parfun.
Parfun. is produced in three different formats:
Five olfactory families all find their place among our fragrances:
Furthermore, a distinctive feature of Parfun. is that it contains a very high percentage of fragrance, compared to the average, as much as 18%, to ensure maximum perception for the end user and a constant and prolonged persistence of the perfume.
It’s the details that make the difference
It’s the details that make the difference
CONTACTS
CUSTOMER MANAGEMENT
ADMINISTRATION
DEALERS
FRAGRANCES
INFORMATION
Via Vittoria Colonna 17
20149 Milan (MI)
Opify s.r.l.
VAT 10835280966
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